In line with its efforts on curtailing wastage of energy and spreading awareness about resource conservation, RR Kabel to join the Earth Hour movement on 24 March, 2018.
One of the leading wires and cables manufacturers, RR Kabel is planning to do something extremely unique for Earth Hour. This year, RR Kabel is switching off its website for an hour to save energy and electricity, and urges people to do the same. Their mission is to remind people to switch off the devices and equipment in solidarity with global efforts to secure the resources of our planet.
Through this initiative, RR Kabel aims to promote the Earth Hour movement with a digital blackout on their website, for an hour.
Commenting on the initiative, Kirti Kabra, Director, RR Kabel said, "We welcome everyone to participate in this temporary blackout for 'Earth Hour.' We believe even a small step like this, can have a big impact."
Chris Higgins, Business Head, IdeateLabs says, "Using a very simple and innovative technique, the idea was to join the global movement and help the brand stand for the greater good. In a low-involvement category, where grabbing viewer's attention is the crucial part, our strategy is to contribute towards benefiting the society."
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